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Local Business Marketing: The NEW search engine marketing solution for Professionals and Companies!
Until recently there have been two main areas to get placed on Google, Yahoo and MSN: Organic Search Results and ads on the search engines.
Advertising on the Search Engines:
Everyone knows that placing the ads has it’s drawbacks:
- It’s Expensive: It’s usually quite expensive, sometimes costing thousands of dollars per month to have an effective program.
- Limited Market:Google Adwords ONLY appear on Google and it’s subsidiaries. So you get no placement on Yahoo or MSN and their subsidiaries. If you want ads on Yahoo or MSN, you have to create programs on them and pay them too for the ads to run., again, this is expensive.
- Limited Time:Google, Yahoo and MSN ads are only displayed as long as you have budget to pay for each and every click. Once your daily or monthly budget is exhausted: YOUR ADS ARE REMOVED!
So if you run ads on Google only, you are advertising on only PART of the market, and when the budget is used up, you are off the market. At best you are on Part of the Market, Part of the Time.
Organic Search Results: The Holy Grail
The first few pages of organic results on the major search engines is where everyone wants to be. Being on the first page of Google and not paying per click and disappearing when a budget is exhausted is the best of all worlds. Being on a top page organically means you will be getting about ten times (10X) the clicks as the guy posting the ads on that page.
With that said, there are a couple of drawbacks:
It’s Expensive:(sound familiar?) The cost is caused by the amount of SEO specialist time it takes to update your website in such a way as to attract the search engines to your site, and subsequently, display your site higher and higher on the search engines.
I takes TIME:While a PPC, or Adword can go online in one day, a good SEO program may take six months or more to get you were you need to go.
Local Business Marketing: The New Kid in Town
Now you have a third choice that is both FAST AND CHEAP! Not only that, it is very very effective in driving people to your phone number, address, and website (IF, you have one! If you don’t have a website, IT STILL WORKS!)
This program will get you on ALL of the Search Engines, ALL of the time, both FAST and Affordable!
SEO Engineers can create your local account and optimize it and have you show up on the Google mini map you’ve seen on the search results (on Yahoo too!). What’s more you can get a cheap ‘video’ presentation of your company and that video will quickly result in a top placement as well.
Business professionals like Lawyers, Doctors, Accountants, Dentists and Insurance Agents can greatly benifit form this service!
You can learn more abut Local Business Marketing and the costs here: GOiMarketing Local Business Marketing.
The new kid in town is awesome! Take advantage and be an early adopter today!
Example, go to Google, type in: Agoura Hills Porsche Repair
Notice the results for Revolution Motorsports: the company is listed FOUR (4) times on the FIRST PAGE OF GOOGLE Organically! The program is only a month old so the company will appear on the map section in the near future, but now they are the TOP THREE LISTINGS!!!! All this for Less than $150/month!!!
Richard Uzelac, CEO, GOiMarketing.
Getting to the top of the result pages on the major search engines like Google, Live, and Yahoo can dramatically increase business. This cannot be done overnight, achieving high placement on search engines organically takes time and effort but it pays off well. High Search Engine placement leads to more traffic which leads to more business. Keep in mind that when consumers get to your website you want to keep them there. Website enhancements and user interaction is just as important as good placement. If you are just starting out the first step in search engine optimization (SEO) is selecting the right keywords. Then it’s getting links to your website, and optimizing your content. The final step is waiting. If you are patient and you use the correct optimization techniques you will be placed well on the search engine’s natural results. There is a lot more detail that goes into the steps above but it should give you an idea.
Maintenance is necessary when optimizing or marketing your website online. You shouldn’t just add some keywords here and there and expect a major increase in search engine rankings. There is a lot of work and even more up keeping that goes into a search engine marketing program. If you decide to work with a Search Engine Marketing Company see if they offer the following…
· Monitoring and updates as necessary
· Website enhancements and additions to the program to keep it fresh and viable.
· Each month you should also include a detailed activity report on search engine positioning (Search Engine Rankings)
· Monthly updates to existing optimization as needed
· Keeping links fresh and making sure there are no broken links
There is more that goes into an online marketing program, make sure you do your research.
Search engine marketing involves more than just adding keywords in the title and meta tags of your website. Everyone has a different opinion on what should be done to a website and what should not be done. For example, limiting the use of java, flash, and frame layouts are said to help. Even though it is difficult to pin point if those techniques make an impact of search engine rankings, it seems to help. Below are some key factors that we look for when we are starting a website search engine marketing and optimization program.
| Website Content • Relevant content • Keyword-Rich Content • Search Engine FriendlinessLayout • Proper Alignment • Aesthetically Pleasing • Verify HTML |
Graphics • Image Quality • Alt Text on Images • Proper alignment User Interface • User friendliness • Easy navigation • Lead Generator |
So if you are thinking of making Website Enhancements for better Search Engine Rankings try to keep those things in mind. There is much more that goes into it, but this is a good place to start.
Custom Optimization Pages (or C.O.Ps) are pages that explain your business or services in detail while helping you with your Search Engine Rankings. The information on these pages should relate to the rest of your website. These custom optitimization pages allow your users to learn more about your business or services. These pages should match the overall theme of your website and they should contain keyword rich content that the search engines love. Writing these pages takes some time, they need to make sense and be search engine friendly. Writing custom optimization pages is a service we offer, so don’t hesitate to contact us.
