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Local Business Marketing: The NEW search engine marketing solution for Professionals and Companies!

Until recently there have been two main areas to get placed on Google, Yahoo and MSN: Organic Search Results and ads on the search engines.

Advertising on the Search Engines:

Everyone knows that placing the ads has it’s drawbacks:

• It’s Expensive: It’s usually quite expensive, sometimes costing thousands of dollars per month to have an effective program.
• Limited Market:Google Adwords ONLY appear on Google and it’s subsidiaries. So you get no placement on Yahoo or MSN and their subsidiaries. If you want ads on Yahoo or MSN, you have to create programs on them and pay them too for the ads to run., again, this is expensive.
• Limited Time:Google, Yahoo and MSN ads are only displayed as long as you have budget to pay for each and every click. Once your daily or monthly budget is exhausted: YOUR ADS ARE REMOVED!

So if you run ads on Google only, you are advertising on only PART of the market, and when the budget is used up, you are off the market. At best you are on Part of the Market, Part of the Time.

 

 Organic Search Results: The Holy Grail

The first few pages of organic results on the major search engines is where everyone wants to be. Being on the first page of Google and not paying per click and disappearing when a budget is exhausted is the best of all worlds. Being on a top page organically means you will be getting about ten times (10X) the clicks as the guy posting the ads on that page.

With that said, there are a couple of drawbacks:

It’s Expensive:(sound familiar?) The cost is caused by the amount of SEO specialist time it takes to update your website in such a way as to attract the search engines to your site, and subsequently, display your site higher and higher on the search engines.

I takes TIME:While a PPC, or Adword can go online in one day, a good SEO program may take six months or more to get you were you need to go.

 

Local Business Marketing: The New Kid in Town

Now you have a third choice that is both FAST AND CHEAP! Not only that, it is very very effective in driving people to your phone number, address, and website (IF, you have one! If you don’t have a website, IT STILL WORKS!)

This program will get you on ALL of the Search Engines, ALL of the time, both FAST and Affordable!

SEO Engineers can create your local account and optimize it and have you show up on the Google mini map you’ve seen on the search results (on Yahoo too!).  What’s more you can get a cheap ‘video’ presentation of your company and that video will quickly result in a top placement as well.

Business professionals like Lawyers, Doctors, Accountants, Dentists and Insurance Agents can greatly benifit form this service!

You can learn more abut Local Business Marketing and the costs here:  GOiMarketing Local Business Marketing.

The new kid in town is awesome! Take advantage and be an early adopter today!

 

Example, go to Google, type in:   Agoura Hills Porsche Repair   

Notice the results for Revolution Motorsports: the company is listed FOUR (4) times on the FIRST PAGE OF GOOGLE Organically! The program is only a month old so the company will appear on the map section in the near future, but now they are the TOP THREE LISTINGS!!!!  All this for Less than $150/month!!!

 

Richard Uzelac, CEO, GOiMarketing.

I recently had a minor medical issue. I snore like the start of Armagedon, at least my lovely little wife thinks so. Long story short, I tried the CPap Machine (Seems I have what’s called Sleep Apnea, a.k.a: I forget to breath and start to die so I take a big loud breath to save my life, but it scares the cats and the said wife.).

If you haven’t the pleasure of using a CPap machine, just picture a canister vaccum with it’s hose stuck on your face with a face mask and it BLOWS air into your mouth and nose, instead of sucking your nose off.   As charming and fetching as this sounds, it failed to do the job because in the middle of the night, I’d tear that mask off because I thought I was choking or suffocating. The little woman, you guessed it, hated it! She said it sounds like a vacuum on reverse, how astute was she? Amazing woman.

 So, one fine Sunday, I see these cheesy ads depicting a man wear a big Cpap mask and a big international circle with a slash through it stating, “Are you Cpap Intolerent?”. I found the ad in the LA Times right next to the Hair Transplant and Erectile Dysfunction ads (those two really work! but that’s another story…).

 So, wife begs me to give it a try or continue sleeping in the guest room with the cats. So I say’s, “O.K..”

I meet the doctor, Dr. Keropian of the Center for Snoring and CPAP Intolerance. Fifty-something Dr K arrives with the air of that kid in high school that aced all his math and science tests and enjoyed doing it. He has a twinkle in his eye and a spring in his step. He’s a scientist, doctor, inventor and lover of all things human.

 Dr. K gets me on his invention, a mouthguard like no other and after a few weeks of adjustment, voila, I do not snore, I’m back in my own bed with my wife and the cats don’t fear me! On top of that my energy level is much higher.

So what does all this have to do with search engine optimization and keywords and marketing and ‘Reputation Management?”   Well, a lot, I tell you!  You see, I wanted to see how this good Doctor was doing on the search engines (after all, it is my job.) and one of the first things I read is:

 ”I don’t think this thing works, it’s a big scam, just a mouth piece and they charge so much money, blah , blah, blah.”

 That got me to thinking, I wonder how many people suffering wit Sleep Apnea saw that comment from some forum and discounted what this guy offers? Sleep Apnea is dangerous, very dangerous, many people die of heart attacks and from strokes caused by Sleep Apnea! This is a serious disease and a cure for at least some people is out there. It’s a shame that one off-handed comment on a forum could keep a patient from a better life.

 At GOiMarketing, that’s what we want, people to have a better life and a better business. In this case above, we would go to work addressing the issue directly on the forum and hope that our response get’s posted with equal or better footing as the original. We’d also publish positive testimonials and feedback on the website, forums and blogs.

 Not all negative comments or postings are really negative. Sometimes these comments can spark a conversation that can lead to better understanding for all.