Maintenance is necessary when optimizing or marketing your website online. You shouldn’t just add some keywords here and there and expect a major increase in search engine rankings. There is a lot of work and even more up keeping that goes into a search engine marketing program. If you decide to work with a Search Engine Marketing Company see if they offer the following…
· Monitoring and updates as necessary
· Website enhancements and additions to the program to keep it fresh and viable.
· Each month you should also include a detailed activity report on search engine positioning (Search Engine Rankings)
· Monthly updates to existing optimization as needed
· Keeping links fresh and making sure there are no broken links

There is more that goes into an online marketing program, make sure you do your research.