Internet Consulting and Marketing Solutions

Writing an effective press release and optimizing it, can expose your company, products or services more powerfully on the search engines such as Google and Yahoo and MSN.

 A journalist, with their educational background in the Associated Press Style-book for writing are natural SEO writers. After all, being a good journalist is based on getting the who, what, where, when and sometimes why of a story out to the public quickly, and clearly.  

 Journalists also employ the ‘inverted pyramid’ style of writing a hard news story.  This simply means they put the most import facts up front in the story, usually in the first three to five paragraphs, and expand on them later in the copy.  The logic behind this is when a reader gets their morning paper, they have just so much time to read the paper, understand the stories and move on or go to work.

 What’s this have to do with search engine optimization? Lots!  If you can write your press release in an inverted pyramid style, you are on your way to having the story actually read by your target audience!

 So here are some points to remember when writing a Press Release:

1. Less is more!  Stay on topic and allow only one topic per release if at all possible.2. Keep your title to ten words or less. Make sure the proper keywords for the story are in the title.3. Drop drop the most important keywords of the story in the first paragraph.

One of the tough things in the SEO business is learning the business you are trying to Optimize for. In the beginning we concentrated on Real Estate Websites. Since we own a company like that ourselves, we know the business inside and out. But with the growth of GOiMarketing , we have found that we really need to study the industries and services that our new clients are in.

Recently we were hired by a microwave switch and matrix company that dealt with the airline industry and the defense industry. What did we know about DowKey and their products? Nothing!

While we know the SEO world and it’s tools, we didn’t know who or what the client was.

 In the past six months we have discovered that our jobs are much more than SEO, we are truely providing internet consulting and business consulting to our Internet Marketing Clients.

In the last few years, Conversions of leads has surpassed Traffic and eyeballs as the key metric for Search Engine Marketing success.

 As consultants, we need to study our Client’s business, not merely their website.

For Dow-Key, we studied who the target audience was, in this case purchasers and engineers looking for components to finish projects. We marketed directly to them.

The results have been fabulous, not only are they on the top of Google, Yahoo and MSN, last week they signed a $1.2 million contract from a lead where a firm found them on Google because of our program!

I recently had a minor medical issue. I snore like the start of Armagedon, at least my lovely little wife thinks so. Long story short, I tried the CPap Machine (Seems I have what’s called Sleep Apnea, a.k.a: I forget to breath and start to die so I take a big loud breath to save my life, but it scares the cats and the said wife.).

If you haven’t the pleasure of using a CPap machine, just picture a canister vaccum with it’s hose stuck on your face with a face mask and it BLOWS air into your mouth and nose, instead of sucking your nose off.   As charming and fetching as this sounds, it failed to do the job because in the middle of the night, I’d tear that mask off because I thought I was choking or suffocating. The little woman, you guessed it, hated it! She said it sounds like a vacuum on reverse, how astute was she? Amazing woman.

 So, one fine Sunday, I see these cheesy ads depicting a man wear a big Cpap mask and a big international circle with a slash through it stating, “Are you Cpap Intolerent?”. I found the ad in the LA Times right next to the Hair Transplant and Erectile Dysfunction ads (those two really work! but that’s another story…).

 So, wife begs me to give it a try or continue sleeping in the guest room with the cats. So I say’s, “O.K..”

I meet the doctor, Dr. Keropian of the Center for Snoring and CPAP Intolerance. Fifty-something Dr K arrives with the air of that kid in high school that aced all his math and science tests and enjoyed doing it. He has a twinkle in his eye and a spring in his step. He’s a scientist, doctor, inventor and lover of all things human.

 Dr. K gets me on his invention, a mouthguard like no other and after a few weeks of adjustment, voila, I do not snore, I’m back in my own bed with my wife and the cats don’t fear me! On top of that my energy level is much higher.

So what does all this have to do with search engine optimization and keywords and marketing and ‘Reputation Management?”   Well, a lot, I tell you!  You see, I wanted to see how this good Doctor was doing on the search engines (after all, it is my job.) and one of the first things I read is:

 ”I don’t think this thing works, it’s a big scam, just a mouth piece and they charge so much money, blah , blah, blah.”

 That got me to thinking, I wonder how many people suffering wit Sleep Apnea saw that comment from some forum and discounted what this guy offers? Sleep Apnea is dangerous, very dangerous, many people die of heart attacks and from strokes caused by Sleep Apnea! This is a serious disease and a cure for at least some people is out there. It’s a shame that one off-handed comment on a forum could keep a patient from a better life.

 At GOiMarketing, that’s what we want, people to have a better life and a better business. In this case above, we would go to work addressing the issue directly on the forum and hope that our response get’s posted with equal or better footing as the original. We’d also publish positive testimonials and feedback on the website, forums and blogs.

 Not all negative comments or postings are really negative. Sometimes these comments can spark a conversation that can lead to better understanding for all.

Dow-Key Microwave is a subsidiary of Dover Corporation. Dow-Key Specializes in RF Switches for the aeronautics and defence industries. The company has been around for over fifty years. Dover Corporation is an $11 Billion entity.

In August, GOiMarketing was hired to increase DowKey’s positioning against it’s competiors on major search engines.

Our goal was to attract a specific clientele: Procurement Engineers that need RF Switches and Matrix’s for the defence and aeronautics industries.

GOiMarketing’s team has worked closely to enhance the site for both search engine optimization and for usability.

 As of this posting the project is still in its early stages. Even so, the results so far are powerful. In the last month traffic to the site has grown over 22% for unique visitors.

 The total number of visits are even better. The total number of visits has doubled in two months! The increase in visits means that the users that come to the site are returning much more often than before. They are getting their needs met better now than before GOiMarketing started the SEO program and redesign measures.

Please stay tune as this success story continues in the following months!  On tap are programs to grow Dow-Key’s positioning and brand in the european marketplace.

Getting to the top of the result pages on the major search engines like Google, Live, and Yahoo can dramatically increase business. This cannot be done overnight, achieving high placement on search engines organically takes time and effort but it pays off well. High Search Engine placement leads to more traffic which leads to more business. Keep in mind that when consumers get to your website you want to keep them there. Website enhancements and user interaction is just as important as good placement. If you are just starting out the first step in search engine optimization (SEO) is selecting the right keywords. Then it’s getting links to your website, and optimizing your content. The final step is waiting. If you are patient and you use the correct optimization techniques you will be placed well on the search engine’s natural results. There is a lot more detail that goes into the steps above but it should give you an idea.

Arlene was a new real estate agent.
She had great energy and no business.
She lived in a waterfront community in Ventura County California.
She came to RealtyTech for a Website and IDX MLS Real Estate Search.
She loved her site and search, but not visitors found her website.
She wanted to compete in her farm market area, but there were to guys, the ‘Kings’ of the neighborhood that seemed to control the market for listings and sales.

She hired GOiMarketing to get more traffic and leads from her website.
GOiMarketing modified her site monthly to have it totally cover her market for information, listings and content.
Six months later, she started to get traffic, from 400 visitors per month to over 2,000!
Ten months later, she is on the first page of Google, Yahoo, and MSN in organic placement!
Six months after that, and $20,000,000 worth of listings and sales later, Arlene is now the ‘Queen’ of the neighborhood and she dominates the former ‘Kings’.

Long live the Queen!

And that Virginia, is what we do.

Real Estate Agents have a lot of competition online. In California’s San Fernando Valley Real Estate Market, over 15,000 agents ply the streets. About 60% of them, 9,000, have websites, and about 5% of those around 450 are engaged in online marketing. All of these California Real Estate Agents want top placing on Google, Yahoo and MSN.  Alas, only ten of them can make it to page one at any one time.

 How do San Fernando Valley Real Estate Agents and Offices beat the odds? It’s simple, the winners pick a small area or one or at the most two cities and market to those areas online.

 While most agents like to say they sell ‘the entire valley,’ the smart agents specialize in that one area and optimize their sites, or have their websites optimized by GOiMarketing to beat the odds.

 So if you want to win online in real estate anywhere in the nation, it is best to pick just one or two realatively small areas that you know well and optimize for them.  Agents can still sell in other areas, but for online success, the committed specialists fair the best.

So what’s the difference? Many say they are the same and some say they are totally different. They are two seperate methods but they go hand in hand. Search Engine Marketing or SEM is more broad in a sense that SEO can be included in the method. Although generally SEM deals with paid inclusions, pay per click, sponsored ads, and other services in which usually you see quick results but your website is in the sponsored ads section which doesn’t get as many clicks as natural results.  Also it can get expensive depending on how many people click on your ad and even if they do, they might just look for a second and click the back button.

Search Engine Optimization on the other hand takes longer to show results but your website will be found in the natual or organic search engine result pages. These natural results get way more clicks than the sponsored ads but they take more time to show up.

However you look at it, both SEO and SEM are powerful methods that increase traffic to your website and make your website visible in the search engine results pages. Many claim to start optimizing your website first and then start paying for ads and pay per click, but doing them together is even more powerful. Of course your budget plays a big part on how much SEM you can do but you can start by optimizing your site.  Tell us what you think the difference between Search Engine Marketing and Search Engine Optimizing is….

Maintenance is necessary when optimizing or marketing your website online. You shouldn’t just add some keywords here and there and expect a major increase in search engine rankings. There is a lot of work and even more up keeping that goes into a search engine marketing program. If you decide to work with a Search Engine Marketing Company see if they offer the following…
· Monitoring and updates as necessary
· Website enhancements and additions to the program to keep it fresh and viable.
· Each month you should also include a detailed activity report on search engine positioning (Search Engine Rankings)
· Monthly updates to existing optimization as needed
· Keeping links fresh and making sure there are no broken links

There is more that goes into an online marketing program, make sure you do your research.

Search engine marketing involves more than just adding keywords in the title and meta tags of your website. Everyone has a different opinion on what should be done to a website and what should not be done. For example, limiting the use of java, flash, and frame layouts are said to help. Even though it is difficult to pin point if those techniques make an impact of search engine rankings, it seems to help. Below are some key factors that we look for when we are starting a website search engine marketing and optimization program.

So if you are thinking of making Website Enhancements for better Search Engine Rankings try to keep those things in mind. There is much more that goes into it, but this is a good place to start.